Sample morning brief. Fictional studios and numbers. Back to the Arketa page
Haven Pilates + RecoveryOwner · Sun, Oct 11
Data through Saturday, October 10
Sales (purchase prices) is on pace for $73,689 this month, -3% vs last year. The main thing to look at today: Harbor Studio, class fill rate 31% over the last 7 days vs 60% in a typical recent week (-48%). 1 more item below.
Sales (purchase prices) this month
$23,885
 through Oct 10
On pace for
$73,689
-3% vs last year, same studios
Active members
502
+8% vs last year
Sales (purchase prices), last 7 days
$16,869
+4% vs prior 7 days
Sales (purchase prices) this month
Running total, all studios
$73,689
projected · Last October: $59,739
ActualProjectedLast October
Sales (purchase prices) this month: actual, projected and last october
Oct 1
▲ TodayOct 31
Last October had 3 of today's 4 studios open. Same studios only: -3% vs last year.
Needs attention
Harbor Studio
Class fill rate 31% over the last 7 days vs 60% in a typical recent week (-48%).
Also: Visits -50%.
Look at which time slots and instructors emptied out, and whether the schedule changed this week.
Ridge Studio
Sales (purchase prices) $3,390 over the last 7 days vs $4,692 in a typical recent week (-28%).
Look at which packages and memberships sold, and check Arketa's own sales report for refunds and renewals, which its API does not show.
Who is doing this well: Mission Studio is at 63% on class fill rate, vs 31% at Harbor Studio.
Going well
Canyon Studio
Intro offers sold 33 over the last 7 days vs 10 in a typical recent week (+230%).
Check which ad, partner or referral source drove the change, and keep the follow-up calls on pace.
Active members
All studios, last 12 months
502
+8% vs last year
This yearLast year
Active members, this year and last year by month
NovDecJanFebMarAprMayJunJulAugSepOct
Scale starts at 410.
By studio
Last 7 days
Each number is compared with the same days in recent weeks. Sent by Mainspring Data.